Learn the
Language of Art
A choose-your-own-adventure mobile art tour that teaches adult museum visitors how to talk about art.
Audience
Adult museum visitors in their 20s and 30s
Goal
Empower visitors with the vocabulary to articulate what they see and appreciate about a work of art. Create a safe, comfortable learning space by breaking down the perception of the museum as a formal space.
Role
Research, Learning Design, Content Creation, Design, Prototype Development
Bring fun into the museum experience
My research uncovered that often visitors feel intimidated by the museum space and can feel like an outsider. This app aims to create a safe, friendly space for visitors to learn by using playful, cheeky language. The app’s tone is key to its success—breaking down the formality of the museum space and making the visitor experience familiar and fun.
Choose your own path for learning
This app caters to art novices and seasoned aficionados. Each visitor chooses their next steps: cover the basics or dive into a full formal analysis of the artwork in front of them. It also serves various levels of commitment, providing quick takeaways—“phrases to impress your friends”—as well as deeper lessons.
