ABOUT
I’m a product designer at HubSpot, where I focus on the hardest problems at a platform scale—the ones where getting the architecture right matters as much as getting the interface right.
I specialize in enterprise B2B platforms, systems design, and service design. My favorite type of work involves wrestling with complex, messy problems, deeply analyzing systems, and bringing multiple perspectives together in a collaborative workshop.
FEATURED PROJECTS
How I Work
Designing from the foundation first
Polishing an interface built on the wrong architecture is just slowing down the inevitable redesign. I go deep into the systems underneath—data models, platform connections, engineering constraints—before I touch the UI. That’s what makes the work last.
Pointing teams in the same direction
Some of my most impactful design work has happened in a workshop, not in Figma. I design the conversations as deliberately as I design the products, bringing large, cross-functional groups together to wrestle with hard problems and leave with genuine alignment. Getting a room full of different perspectives to move in the same direction isn’t a soft skill; it’s a craft.
Embracing complexity & ambiguity
I’m drawn to the problems that don’t have an obvious shape yet—where the brief is vague, the stakeholders are uncertain, and the path forward isn’t clear to anyone. That’s where I do my best thinking. I use frameworks, abstractions, and visual sense-making to turn ambiguity into something a team can react to, build on, and move through together.